Tiger Woods Launch Campaign

When the game’s most iconic player chose to sign with TaylorMade, it was a moment that would forever alter the trajectory of the brand.

Using stylized imagery and aspirational language to tap into Tiger’s existing legacy in golf, his philosophical connection to our brand, and his highly anticipated return to the sport, the Tiger Woods Launch Campaign reached an organic social audience of over 1.5M followers.

Check out Rory McIlroy’s Launch Campaign here.