“START INSIDE” Campaign

To broaden the brand recognition of InsideTracker, we needed to showcase our message in a big, bold way. Our “START INSIDE” campaign not only served as a visceral introduction to one of our flagship products (InnerAge 2.0), but it also established our brand’s ethos and tone of voice on a global scale.

After writing the video script that ultimately set the tone of our campaign, I co-led a creative team to develop/produce/direct/distribute creative assets across a variety of integrated, digital channels. From DRTV spots to paid social ads, custom landing pages, email marketing, and social content, this cohesive campaign set the new standard for InsideTracker’s creative expression.